Can The VidEngage Software REALLY Keep Your Audience Engaged To Instantly Boost Your Leads, Optins & Sales With About 5 Minutes Of Work?
Click Play Below To Watch My In-Depth VidEngage Review
Along with my Vid Engage Review, I’m also including some interesting YouTube and video marketing news articles below:
YouTube Reportedly Releasing Independent Viewability Measurement
One of the great things about you to is they are constantly evolving, adding new features every single year. Currently, it seems that they are getting ready to launch what is called an independent viewability measurement, something that has been reported by the Financial Times. It is thought that they are doing so due to advertiser pressure, which would make sense, considering this would be a third-party looking at the data. This would add to the accountability of YouTube, making them more trustworthy in the eyes of advertisers, allowing them to have access to this third-party information. The companies that are responsible for this move include Unilever and Kellogg’s, two of their largest advertisers. They have wanted to have independent viewability for quite some time, even stopping the purchase of YouTube advertisements in order to make their point and how the new VidEngage software is changing the way marketers create videos.
How Current Advertisements Are Measured
According to the information that is available, the verification process is handled by YouTube exclusively, specifically Google’s Active View measurement tool. Based upon their estimates, over 90% of the videos actually fell into the category of being viewed by consumers, which means that advertisers would have to pay based upon those estimates. These estimates are based upon 50% of the advertisement pixels being visible for two consecutive seconds, and if so, the advertiser would be charged. With nothing more to say that they are committed to meeting all of their clients needs, they will be rolling out this new solution in the short term.
Why Is This Necessary?
If you think about how advertising is done, there is usually the common belief that you are charged when people either click on an ad, view an ad, or view a video ad on the web. Advertisers trust that companies like Google and Facebook are actually and accurately accounting for every view, and only charging for those that count. However, since Google owns YouTube, and you to is using Google’s Active View measurement tool exclusively for this purpose, it is easy to assume that there could be some obvious bias with the results, and if there was actually a problem, it would be very easy to sweep it under the proverbial rock. It is for this reason that a third-party verification system has been requested by some of the largest advertisers that use YouTube regularly. They want to know that all of the advertisements that they are being charged for are actually legitimate, or at the very least, that the mechanism for keeping track of viewable videos is actually working as stated and VidEngage members can benefit from increased video engagement.
How This Will Change That
By having a third-party verification system in place, it is going to change the way that people advertise on YouTube in three specific ways. First of all, there will be more trust with those that are current advertisers, as well as those that have not done advertising with YouTube or Google before, simply because they are allowing a third-party to come in for verification purposes. Second, this will make Google more accountable to the amount that they are charging advertisers, making even more sure that there Active View measurement tool is functioning properly. Finally, the combination of antitrust, along with a third-party verification system, will allow Google to put behind all of the negativity that has come up as a result of these two large companies questioning their system and VidEngage users should be aware of this data as well.
Once everything is in place, it will be better for everyone involved. Google will look like the good guy for complying, and large companies will continue to advertise, and perhaps even by more advertising, helping Google make more money. It is not often that when when scenarios can come out of accusations that are made between two parties, but in this case, it is likely to have only a positive effect. At the very least, you cannot blame companies as large as Kellogg’s for not questioning the validity of the charges for the advertising that they are paying for. This could be a savings of several million dollars every year for these businesses if they are able to actually verify that Google has not been accurately depicting viewable ads, which will result in a substantial savings for these businesses.
(watch my VidEngage review video by scrolling to the top of this page)
Mobile Apps Now Beat TV As Apps Fast Become The New Networks
For some time now, TV has been able to resist internet in many different ways compared to most media options. This media option has been able to hold on to ad revenues and audiences as other forms of traditional media have been experiencing fragmentation and a decline in revenue. However, all this is coming to an end as cable TV faces increased pressure from mobile devices, over-the-top video services and cord cutters. This basically shows that there currently is a major shift in how videos are consumed and how the VidEngage web-based software is helping video marketers engage with their audience.
Now, more than ever, even traditional ad-based business TV models are under threat from internet-based options like Google Play, iTunes, Netflix, and Hulu, which recently introduced a premium service that allows users to eliminate advertisements (except those at the start and at the end of a program), but at a fee of course.
Just recently, Apple introduced a new platform known as tvOS, which works by bringing apps to a user’s screen at home – Google introduced something of the same sort a while ago in the form of Android/Google TV. According to Tim Cook, CEO at Apple, Apps are fast becoming the future of TV, and to a greater extent, the future of how content is distributed on TV will be app stores.
Tim might or might not be right about TV and its future being linked to apps but one thing that stands out when looking at how things are going is that the future of how video content is distributed will certainly be. By the end of this year, mobile apps will be the main way people in the country will be consuming video content. Ironically, we are turning to a model that is not that different from that of the early days of TV, which had fewer distribution points and VidEngage members will be able to quickly gain the trust of the viewer.
At first, distribution of video content was done by a very limited number of broadcasters. But with time, new entrants changed things; leading to a cable explosion. This in turn opened doors for many more segmented networks and channels leading to a flooding in the broadcasting industry. Today, we are witnessing distributions being re-consolidated into fewer consumer entry points through apps like iTunes, Google Play, YouTube, Hulu, Netflix etcetera. And there is even a possibility that Facebook could be joining the bandwagon. While most content producers already have or will soon have their own apps (like HBOGo), these bigger “channels” are without a doubt the new networks.
Just recently Yahoo’s Flurry unit stated that for the very first time in history, time spent on mobile apps by the average consumer in the US has exceeded that spent on TV. This are defining moments considering that time spent on apps is now exceeding time on almost any other media channel. For instance, time spent on mobile has, for two years now, exceeded that spent on desktops.
Yahoo’s Flurry also states that while advertising on hand-held devices is a market that is growing quite fast, more consumers are opting to pay to get content. As such, app-store and paid content revenues are very likely to exceed the revenue mobile advertising will rake in this year. Mobile advertising in itself will surpass that of desktop based digital advertising and may even capture about three quarters of all digital ad spending by the end of 2019 and VidEngage users can gain an advantage from the competition by using advanced marketing strategies.
As time goes by, all we can do is wait and see how things work out. But the fact still remains that the newest way to catch video content is through mobile apps. Considering this, it is expected that companies offering such services like Hulu, Google Play, and Netflix amongst others will be the greatest beneficiaries – albeit for a sometime. As more people and companies realize the power of apps in distributing video content, we can expect to see more entrants into this market. As such, while the costs may be significant at the moment, there will come a time when the entry of new channels will make things easier for users to enjoy cheaper services.
TV is set to experience some rough times ahead as more people are opting to use apps to access video content. Nonetheless, this option still plays, and will continue to play, a very crucial role in how video content is distrusted. As such, it is not necessarily the end of the road for this distribution channel – though channels and networks that still rely on TV should be ready to experience a considerable decline in the number of users as time goes by.
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